Typography | Task 1 (Exercises)

25.8.2021(Week 1) - 22.9.2021 (Week 5)
Nur Allyssa Nabilah Binti Mohd Nizam / 0337796 / BDCM
Typography
Task 1 (Exercises)


LECTURE

Week 1: Introduction & Briefing
For our first ever lecture lesson, we were introduced to two of our lecturers which is Mr Vinod and Dr Charles. Mr Vinod began our lesson by explaining what are we to expect in this module and the requirements we had to do. He even gave us some past student work examples for us to refer to. After a short break, he guided us on how to create our e-portfolio and even looked over some of our created portfolio links. Before ending the session, he gave out our first task for us to start on which is Type Expressions.


Week 2: Development


Week 3: Basic
For this weeks lecture, Mr Vinod talked about the basics of Typography. He began by saying that typography employs several technical terms which specifically are parts of the letterform.

Week 4: Text Pt 1/Text Pt 2
For this weeks lecture, I decided to cover both Text Part 1 and Part 2. In the first part, Mr Vinod mentioned that it will be about textual matter whereby how to format text. The first thing he talked about was kerning it's defined as the automatic adjustment of space between letters, it's usually mistaken as letter spacing. This is commonly used for newspaper headlines.

Week 5: Understanding


Week 6: Screen and Print


INSTRUCTION

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Exercise 1: Type Expressions
For our first ever task, we are to pick 4 words and express them. The method we used to pick the words was we used a facebook poll to vote our top pick of words. Once the voting ended, Mr Vinod narrowed down the top 7 words for us to pick 3 words from the list. As for the fourth word, Mr Vinod and Dr Charles themselves decided for us which word we had to express which is the word Terror. The list option below are the options that we could choose for the other 3 words for us to express:

  • Terror (Mandatory)
  • Error
  • Melt
  • Light
  • Gone
  • Pour 
  • Shiver 
For the other 3 word choices I decided on doing the words Light, Shiver and Pour. Below are some of the sketches that I did for the words that I have chosen.

Figure 1.1 Shiver and Terror Word Sketches (29/08/2021)

Shiver:

Sketch 1:
As for my first shiver sketch, I decided to make the words all wavy since while a person is shivering cold they would usually be all shaky.

Sketch 2:
For this sketch, it has a similar meaning as the first one just that I decided to add tiny details of symbols to indicate the act of shivering.

Sketch 3:
For my final shiver sketch, I replaced the i dot with a snowflake since people would usually shiver during the cold.

Terror:

Sketch 1:
For my first sketch, the words terror is arranged in the shape of a mouth as to show that the person is screaming in fear.

Sketch 2:
For the next sketch, I thought that when someone is terrified that would get all sweaty so I decided on using the letter o as a sweat drop to show that they are in terror.

Sketch 3:
For this terror sketch, I decided to put minimal details of symbol that the word is in terror.

Sketch 4:
For my final idea sketch, I decided to add the crack marks on the word terror.

Figure 1.2 Light and Pour Word Sketches (30/08/2021)

Light:

Sketch 1:
For my first sketch, I decided to add a small line details on the letter i to show that the dot on the i is a shining light bulb.

Sketch 2:
For my second light sketch, I decided to create a spotlight effect whereby only a certain part of the letters in light being lighter than the other parts of the letters.

Sketch 3:
For the last sketch, I decided to use the black screen at the back and just make the word light as the color white on top of the word light.

Pour:

Sketch 1:
For my first sketch, I decided to arrange the letters pour in the shape of a water flow. 

Sketch 2:
For my next sketch, I decided to create a teapot snout on the letter r to show the word pour.

Sketch 3:
For my last sketch, I decided to do a similar design as to my first sketch but the letter p is pouring out the letter o into the letter u which it represents a cup.

After receiving general feedback and specific feedback from Mr Vinod and Mr Charles and some of my classmates I decided to start on my digitization for my sketches. I first of worked on the word terror and decided to digitize my first sketch as I felt that it suits the expression better.

Figure 1.3 Terror Sketch 1


Before starting the digitizing process, I chose which of the 10 type faces for me to use for this type expression. Among the 10 I decided to use ITC Garamond Std Light

Figure 1.4 Terror Digitize 1
After deciding on what typeface I wanted to use, I started playing around with the effects and was quite happy with how it turned out.

Figure 1.5 Terror Digitize 2

The effect that's suppose to show is that the word terror is shaped into a mouth. After completing the type expression I applied a clipping mask on the word so that it fits the space.

Figure 1.6 Terror Type Expression

After completing the word Terror, I decided to work on my next word which is Pour. From my Pour sketches I decided to pick my third sketch as I am the most happiest with the sketch and it really fits the expression. 

Figure 1.7 Pour Sketch 3

Before starting out my expression for the word pour, I decided to use the typeface which does not have any serifs which is why I chose Futura Std Light.

Figure 1.7 Pour Digitize 1

From my chosen sketch, I wanted the letter O to enter the letter U and I also felt that the letter P doesn't really show the effect of that I wanted it to look so I changed the font for the letter P and O with Futura Std Light Condensed.

Figure 1.8 Pour Digitize 2

After I transformed the letters P and O to make it look as I want it to, I started positioning the letters as per the sketch that I have done. Instead of fully following the sketch I decided to rotate the P to a certain angle to give the pour effect more.

Figure 1.9 Pour Type Expression


The next word I worked on was the word Shiver. From my Shiver sketches I felt that among the three sketches I liked the second one the most so I decided to use the second sketch for my digitized Shiver.

Figure 1.10 Shiver Sketch 2


Figure 1.11 Shiver Digitize 1

Figure 1.12 Shiver Digitize 2

Figure 1.11 Shiver Type Expression


Finally I started working on my last word which is Light. From all my Light sketches I felt that among the three sketches I decided to digitize my second sketch.



Figure 1.12 Light Sketch 2

Before starting on my digitization process I had to decide what font I would use. For this type expression I wanted a type expression with no serifs so I decided to use on Universe LT Std 67 Bold Condensed.

Figure 1.13 Light Digitize 1

To help me create the light effect, I decided use the PathFinder tool to make the lighter space. From the PathFinder tool I used the exclude feature.

Figure 1.14 Light Digitize 2


Figure 1.15 Light Digitize 3

After applying the Exclude PathFinder, I deleted off all the parts that I didnt need and created another text outline for me to layer it behind

Figure 1.16 Light Digitize 4

Figure 1.17 Light Type Expression

After completing all the digitization for the type expression, I exported into a jpeg file and await for the feedback that will be given to me by Mr Vinod and Dr Charles.

Figure 1.18 Type Expression Submission

After receiving the feedback that was given to me by Mr Vinod, I made the adjustments to my Type Expressions. All of the changes that I made are stated below.

Terror: 
For the word terror instead of the center being wider I decided to stretch out the center letters so it looks more of a mouth and a more sinister looking smile. 

Pour: 
For the pour type expression, with the approval of Mr Vinod I added a small detail of graphic element to the letter 'P' and flipped the P over so it looks more of a cup as compared to my previous Pour expression.

Shiver:
For my shiver expression I didn't change much of the letters positioning as I felt that it looked fine but I decided to change up the shivering lines with more sizes and width so it doesn't look unison.

Light:
As for my light expression, I still used the same method to create the expression just that I aligned my light text to the box border and decreased the outline thickness to match the box border so it looks as though the light direction was coming from behind the box border.
Figure 2.1 Final Submission Type Expression 

Figure 2.2 Final Submission Type Expression PDF 


Type Expressions Animation
Finally after completing our type expression we were assigned to do the next part of the task which was to chose one out of the four type expression and animate it into a gif. From my four type expression, I decided on doing my updated design of Pour as it was my favourite idea and I also had a rough idea on how I would like to animate it.

Figure 3.1 Chosen Type Expression (7/09/2021)

After deciding on which Type Expression I wanted to do, I planned on which part of the letters that I wanted to animate. The picture below shows a rough sketch on how animation would go. 

Figure 3.2 Type Expression Animation Sketch (7/09/2021)

Based on the sketch above that I have done, I decided to only animate the letters P and O. The idea of it is that the letter P acts as a jug while the letter O will be the liquid in the jug and will be poured into the letter U

After coming up with the rough sketch, I started working on the animation frames in Adobe Illustrator. To ensure the animation looks smooth, I copied the previous frame animation and used it as reference for the next frame so the position of it is more accurate.

Figure 3.3 Type Expression Animation Progress 1 (7/09/2021)

Finally after going through the whole process of creating the animation frame one by one I was able to come up with a total of 20 frames.

Figure 3.4 Type Expression Animation Progress 2 (7/09/2021)

After that whole process in Adobe Illustrator, I moved all the frame artboards into Adobe Photoshop for the gif making process to begin. 

Figure 3.5 Type Expression Animation Progress 3 (7/09/2021)

And finally after transferring the frames into Adobe Photoshop and tweaking it a bit so the gif looks smoother, I was able to come up with the final gif. The image below shows my final type expression gif animation.

Figure 3.6 Type Expression Gif  (8/09/2021)

With the feedback that I was given by Mr Vinod, I gave my type expression gif a small adjustment and below is my final gif submission.

Figure 3.7 Final Type Expression Gif  (16/09/2021)




Exercise 2: Text Formatting
After completing our Type Expression exercise, Mr Vinod assigned us to our next task which was Text Formatting. For this exercise, he asked us to watch 4 videos labeled text formatting in the lecture playlist video that he gave us.

Figure 4.1 Text Formatting Videos

Text Formatting Exercise 1:

For our first video exercise, we have to use the 10 typefaces that were given to us and use the 10 typefaces to spell out our name. The image below was a screenshot from Mr Vinod's demo video on what we had to do.

Figure 4.2 Mr Vinod demo 1

After fully watching the demonstration video done by Mr Vinod. I started attempting the exercise myself. Before typing my name out, I chose which of the types I liked for each of the the typefaces.
The below image shows the list of typefaces that I chose.

  • Bembo Std: Semi bold Italic
  • ITC Garamond Std: Light Condensed
  • Janson Text LT Std: 56 Italic
  • Adobe Caslon Pro: Regular
  • ITC New Bakersville Std: Bold Italic
  • Bodoni Std: Poster
  • Serifa Std: 55 Roman
  • Futura Std: Medium Condensed
  • Gill Sans: Ultra Bold Condensed
  • Univers LT Std: 49 Light Ultra Condensed

Figure 4.3 Typefaces I chose

As I have decided which of the types I wanted to use for each of the fonts, I started typing out my name 10 times. I realized that if I used my full name (Nur Allyssa Nabilah). I wouldn't be able to fit all of the 10 typefaces in a single page so I decided to just use Allyssa Nabilah.

Figure 4.3 Progression 1 (Before Kerning)

Figure 4.4 Closeup Before Kerning (18/09/2021)

Figure 4.5 Closeup Before Kerning (18/09/2021)

Figure 4.6 Name After Kerning Close Up 1 (18/09/2021)


Figure 4.7 Name After Kerning Close Up 2(18/09/2021)

Figure 4.8 Name After Kerning (18/09/2021)


Text Formatting Exercise 2,3,4:

In these three exercise videos, we were assigned to do letter kerning and spacing for an article text that was provided to us by Mr Vinod in the Facebook group. Below is some of the layouts that I came up with through this exercise.

Figure 5.1 Layout 1 (19/09/2021)


Figure 5.2 Layout 2 (19/09/2021)

Between both the layouts that I did I decided that I preferred my second layout which I decided to use it as my final submission.

Figure 5.3 Final Submission (19/09/2021)

FEEDBACK

Week 1
No feedback was given

Week 2
General feedback: 
The type expression should be expressed as minimal as possible and you don't have to use the entire letters in the word to create the expression. As my blog background is white in colour, when uploading an image I should create at least a black border for the image so the image frame is visible.

Specific feedback: 
Some of my classmates looked over my type expressions. They all collectively liked my second light idea and the second shiver idea. One of them gave an advice that my third design for shiver could be developed better as the expression is somewhat there and she also liked my third idea for pour. As for my e-portfolio, I should add the book cover under the further reading so that the people viewing my blog can know what we book that I read. 

Week 3
General feedback: 
Mr Vinod looked over all the digitized type expression.

Specific feedback: 
For my the word Terror, Mr Vinod got the idea behind it just that the way its presented doesn't show that its in terror. As for the word Shiver, the lines surrounding the letters should be more thinner and it shouldn't be all universal. My word Pour, is okay just that maybe I could make the letter P look more like a jug by adding a minor graphic element. Finally for my word light, I could start the word from the edge of the box frame to the other side of the box frame.

Week 4
General feedback: 
Mr Vinod mentioned that our e-portfolios should be formatted like the blog link he has provided us. The final submission file should include both JPEG and PDF file.

Specific feedback: 
Mr Vinod looked over my pour gif and said that it was fine just that I needed to make the last frame slower. He also looked over my e-portfolio saying that it was quite up to date just that it needed some adjustments. 

Week 5
General feedback: 
Mr Vinod looked over my e-portfolio and all of my final submissions

Specific feedback: 
Mr Vinod looked over my Task 1 Exercise 1 and mentioned that it had great progression just that I should label which GIF is my final GIF and also said that it would be great to pause the last frame of my GIF for a second. As for my Task 1 Exercise 2, he mentioned that it had good progression and it was good work but the image of the layout is distorted. 


REFLECTION

I found the first exercise a bit tough as I found the words that we were given as option to express quite hard and even went through an idea block but luckily thanks to some of my classmates advice and some help from other people. I managed to come up with a few ideas for this particular exercise. I found the digitizing process not as tough as compared to coming up with the ideas but after receiving some feedback, I realized that the ideas that I've done even though they were all decent they could actually be improved and could be developed even more. The animating process for my chosen type expression went surprisingly easy. I was really happy with how the final gif turned out.

In the text formatting exercise, I found the name exercise doable as all we had to do was just choose a text font and create a letter kerning. As for the article exercise, I found the exercise really tough. Even though all we had to do was follow the video tutorial given by Mr Vinod I still found this exercise really hard as I had to redo the exercise multiple times if I did a tiny mistake of changes but eventually I was able to come up with a few different layouts from the exercise.

FURTHER READING

Week 1
For my first week of self-reading, I decided to read a page on Semantics in the book 
THE VIGNELLI CANON.  Before he began a defining Semantics he mentioned that Semantics, Syntactics and Pragmatics are the important aspects of design on his opinion. He then defined Semantic as the search of meaning for whatever we design. He also mentioned that Semantics are applied depending on the subject and it could be taken into many directions. Some examples he gave were the search for more information about a certain Company, Product or even the real meaning of the subject and its semantic roots. He further explained that it's very important to spend some time searching for the accurate meaning and essential to produce a satisfactory design.

 

Week 2
For this weeks self-reading, I decided to venture into another book called TYPOGRAPHY REFERENCED. I read about the history of typography. From what I have read typography began way back in the 5th Century BCE in the ancient Greek where they started out by just using sharp objects to carve out letters on hard surfaces. Which later on in the 16th Century text fonts were invented which the first one ever created Garamond (1500-1567).          




Week 3
For my third week of self-reading, I decided to go back to the same book that I read before for my first week  THE VIGNELLI CANON  just a different aspect of design which the writer mentioned before one of the three important aspects according to his opinion. The second aspect of design he talked about is Syntactics. He defined it as the essence of syntax whereby its the overall structure, grid, typefaces, text, headlines etc. Its the consistency of a design to give an appropriate relationship in a design project for example how the type relates to the grids, how the text relates to each other and many more.

       


Week 4
For this weeks self-reading again I decided to go back to the same book THE VIGNELLI CANON. The writer talks about the third aspect that he thinks is important in a design project which is Pragmatics. He defined it as how important it is to understand the starting point of a design. He continued on saying that if this aspect is not applied right how will people understand the design you wish to give out to the people who see it. Its best, for example, an artefact should be able to stand on its own and without any sense of explanation should be able to stand to on its own and still could be understood by the people looking at it.


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