Advanced Typography | Task 2
5.10.2022 (Week 6) - 5.11.2022 (Week 10 )
Nur Allyssa Nabilah Binti Mohd Nizam / 0337796 / BDCM
Advanced Typography
Advanced Typography
Task 1 (Exercises)
LECTURE
Refer to this link to view all the lectures:
https://lylydesigns.blogspot.com/2022/09/advanced-typography-task-1-exercises.html
Task 2A: Key Artwork
After completing all of our Task 1 (Exercises), Mr Vinod briefed us on our
next next task which is Task 2A (Key Artwork). In this exercise, we are
required to create a typographic monogram with the use of either our name,
initials or even our nickname.
As I was given the task, I decided to get to work immediately. The first
thing I did was deciding on which part of my name I wanted to use for this
task.
After a while of deciding, I decided to go with the two below options to
work with for this task.
NAN:
This initials is basically a short form for my full birth name that was
given to me Nur Allyssa Nabilah.
LYLY:
This name is a nickname that I would usually refer myself to when I'm using
my social medias.
With the letter combination deciding out of the way, I started on getting to
work on my typographic monogram with my chosen letters. I decided to use
Adobe Illustrator to come up with some ideas for my typographic monogram.
In Adobe Illustrator, I began by exploring all of the font options that are
present in Adobe Illustrator and picked out some of the fonts that I
personally liked and would suit the letter initials that I have chosen .
Below are some ideas of typographic monograms with the use of the chosen
fonts from Adobe Illustrator.
With the feedback I have received from Mr Vinod about my key artwork ideas I
decided to narrow down the designs that I really liked among the ideas I
have created. Below are ideas that I chose.
-05-05.jpg)
Between the 5 designs that I have created, I was really drawn towards my 2nd
and 5th idea. This is because I found that these 2 ideas have more hints of
creativity as comparison to the other 3 (1,3,4 in Figure 5.1) that I have
designed. Since I want to showcase myself as a designer I felt that I should
go with one of these 2 ideas.
After looking over the 2 designs that I have narrowed down, I realized that
I was able to come up with a great rationale for idea no. 1 (from figure
5.2) so I decided to work with the no.1 idea.
With the idea no.1 (from figure 5.2) being what I want to work with as my
key artwork. I decided to tweak some parts of it to enhance the idea better
to go well with the rationale that I have come up with for my key artwork.
In the picture below (figure 5.3) is the completed design of my key artwork.
The idea behind it:
When I was looking at the ideas that I have narrowed down in the Figure 5.3
the first thing that came to mind when I looked at idea no.1 was like a
road. With that in mind, I decided that my key artwork is to showcase the
journey of how a new person would get to know me. When a person would first
meet me, I would be really shy and quiet person where but as time
progresses on my personality would be showing even more and I would start
being very loud and bubbly to the said person that I have met.
The way that I have conveyed it into the design is that I made the strokes
of the letters NAN to progressively get wider.
As my key artwork has been completed, I decided to try out some color
designs and effects that that could work with my design. Below are some
changes I've applied in my key artwork.
As I have played around with the some effects and colours for my key artwork
I decided I really liked the first one and the third one from figure
5.4.
As I have completed my animated gif, I started working on the collaterals
using my key artwork design. Below are some of the collateral designs that I
have done using my key artwork.
INSTRUCTION
Figure 5.1 Key Artwork Ideas
-05-05.jpg)
Figure 5.2 Narrowed Down Chosen Ideas
Figure 5.3 Reworked Key Artwork
Figure 5.4 Colored and Reworked
Figure 5.4 Chosen Reworked Key Artwork
After fully completing my key artwork design, I started to work on the
Animated gif for my key artwork. Below is my completed animated gif.
Figure 5.5 Animated Gif
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Figure 5.6 Company Lanyard Collateral
Figure 5.7 Notepad Collateral
Figure 5.8 Business' Card Collateral
Figure 5.9 Notebook Collateral
Figure 5.10 Stamp Collateral
Figure 5.11 Sticker Collateral
Figure 5.12 Instagram Post
FEEDBACK
Week 6:
General Feedback:
The key artwork must be representative of ourselves, of what our
personality or what we like and what we wish to do in the future. The key
artwork must have a meaning behind it and have a sort of backstory to it.
The key artwork that you create must be unique.
Specific Feedback:
Mr Vinod looked over my key artwork. Mr Vinod mentioned that its fine to
experiment with the fonts just that there should be a sort of rationale to
back up with the key artwork. The rationale as to why you like the key
artwork must have a concrete reasoning.
Week 7:
General Feedback:
The key artwork that we create should be able to be conveyed somewhat
accurately by any strangers that has a first glance look at it in
comparison to what we wish to tell them.
Week 8:
No Feedback (Independent Learning Week)
REFLECTION
I honestly found this task in the beginning to be quite tough as I initially had a hard time coming up with a good key artwork. Once I finally achieved the final design for the task all the ideas for the animated gif, collateral and Instagram feed flowed in easily. Overall I feel like my key artworks and collaterals could be better but regardless I'm still happy with what I have came up with.FURTHER READING
Since I was struggling to come up with a key artwork design, I decided to do
some further reading on the key artwork (monograms) for a better
understanding to help me with my task.
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